Onliine Copywriting Techniques

September 5, 2007 on 3:48 pm | In Main |

Web Copywriting Mastership - the Power of Selling and Communication
By: Ivan Piskov, Mon Sep 3rd, 2007
What is web copywriting and why it is different than the offline copywriting. Web copywriting is like serving two masters: website visitors and search engines. The content of your web page must be build around certain keywords for being “understood” and indexed properly from the search engines.

Successful SEO Copywriting Simplified
By: Neeraj Varma, Mon Sep 3rd, 2007
Successful SEO Copywriting is so easy but there are so many people out there trying to make it complicated it’s easy to get confused. Yes, of course there is a lot to know about how the search engines decide which site shows up in their top search results. However, for people who offer a good product or service, it’s really easy to get top rankings.

What are landing pages, and why use them
By: David Odell, Mon Sep 3rd, 2007
A landing page is the page you are re-directed to when you click on a link or a highlighted word. You can think of it as a record of sorts. The landing page keeps track of how many visitors look at the page. It is very helpful for the website owner to see what pages are “hit” the most. Any website that sells a product or service has a link to a checkout webpage. The checkout is also a landing page.

Importance of Seo Content
By: JD Theis, Mon Sep 3rd, 2007
Search engine optimization is a skilled job and the writer has to have certain attributes to his writing to make it a readable yet enjoyable piece of art. It surely takes a lot of creative efforts as well as precise writing to be able to graduate to an effective SEO content writer.

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  1. “Looking for a Copywriting Career?”
    By: Rebecca Bennett, Mon Sep 3rd, 2007
    Are you cut out for a copywriting career? It may look glamorous and with lots of perks, but that is mainly for the big shots in the industry. However, a copywriting career can be interesting and fun if you are passionate about writing.

    Comment by Copywriting — September 5, 2007 #

  2. Intellectual Property and Copyright Laws
    By: William Brister, Mon Aug 20th, 2007
    Just as one owns physical property and real estate, Intellectual Property (IP) allows people exclusive ownership of their creativity and innovation. It gives these people control on their innovations for which they are rewarded and encouraged to create further for the benefit of others.

    Comment by Copywriting — September 5, 2007 #

  3. How To Make A Good Headline Even Stronger
    By: Peter Kohar, Mon Aug 20th, 2007
    Guarantees, added incentives and, definite deadlines give an added sense of urgency and importance to your headline. A guarantee offers immediate backup for any claim stated previously. You still need to prove it, but the fact that the promise is ‘ guaranteed ‘ adds power and significance to the message of the headline.

    Comment by Copywriting — September 5, 2007 #

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